Whether you have a website or a Facebook page, there are several tactics you can use to build trust and authority with your target audience. One way to do this is by posting DIY videos. This will help you establish your electrician’s expertise and keep yourself at the top of mind with your target audience.
First, do your research. Identify areas with high demand for electricians in your area. This can translate into higher demand for your services in the future. Also, take the time to learn more about local demographics and business conditions. For example, setting up your business in an up-and-coming neighbourhood or a growing suburb could translate to increased demand in the future.
Second, be thorough and concise in your job description. Make sure to include the key responsibilities that you’ve had in the past. Also, include the measurable results you’ve achieved. If you can, list the number of people you trained or the amount of money you’ve saved. Having an accurate description will make it easier for hiring managers to understand your fit and your overall value to the company.
Third, use your social media accounts to build awareness and credibility. If your audience is local, consider joining local groups and posting funny videos on your Facebook page. This will build your brand awareness and help you build referral traffic. Also, consider distributing business cards in local businesses. You can also collaborate with local real estate agents. You can also offer to teach homeowners how to fix common electrical problems and network with other tradesmen in your neighborhood.